Victoria's Secret & Co. has experienced a notable increase in its stock price following the announcement of Hillary Super, former CEO of Savage X Fenty, as its new chief executive, effective September 9. This leadership change comes as the company faces ongoing challenges, including a significant drop in market share and a decline in year-over-year revenues. The stock saw a pre-market surge of up to 18%, trading at $22.50, up from a previous close of $19.07, but remains down nearly 60% from its year-to-date high of $30.50 in February. Financially, the company's stock is currently 27.69% below its 52-week high and has shown a quarterly revenue increase of 0.81%. Analysts have mixed sentiments about the stock, with some downgrading its rating and others suggesting a market perform status. Overall, the appointment of Super is seen as a strategic move to revitalize the brand and enhance growth in the competitive lingerie market.