Small Business Saturday Celebrations Nationwide

This Saturday, November 30, various communities across the U.S. will celebrate Small Business Saturday, promoting local shopping and supporting independent businesses. Ludington, Michigan will host the Aglow on the Avenue Parade and Tree Lighting event, featuring open houses, illuminated floats, and a chance to meet Santa, while encouraging shoppers to visit local merchants. In Appomattox, Virginia, small businesses like Country Charm are poised to enhance the holiday shopping experience, offering unique decorations and gifts. Coronado, California will celebrate with an event filled with shopping, entertainment, and Santa selfies, highlighting the importance of local commerce. The day is historically significant, with American Express reporting $17 billion spent at small businesses last year, emphasizing their critical role in the economy. Communities are encouraged to embrace this opportunity to shop locally, as small businesses contribute significantly to job creation and cultural identity.