CBS Mornings Reverts to Broadcast Center Amid Cost-Cutting Efforts
CBS Mornings Reverts to Broadcast Center Amid Cost-Cutting Efforts

CBS Mornings Reverts to Broadcast Center Amid Cost-Cutting Efforts

News summary

CBS News is moving its morning program, 'CBS Mornings,' out of its Times Square studio to the CBS Broadcast Center on West 57th Street due to declining viewership and financial pressures. The show, co-hosted by Gayle King, Nate Burleson, and Tony Dokoupil, will make the transition in September after four years in the high-profile location, which was initially touted as a significant upgrade. This shift is part of a broader cost-cutting initiative by CBS News CEO Wendy McMahon, who is tasked with reducing the budget by $500 million amid a pending merger with Skydance Media. The program recently hit an all-time low in ratings, with fewer than 1.87 million viewers, trailing behind competitors. The move is expected to save costs by consolidating studio operations, although it raises concerns about the show's future format and staff morale. Insiders describe the atmosphere at CBS News as tense, with fears of job losses looming over the staff.

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