Netflix Hosts KPop Demon Hunters Sing-Along in 1,700 Theaters

Netflix's animated film "KPop Demon Hunters" has become a significant cultural phenomenon, achieving streaming success and expanding into theaters with a special sing-along event across approximately 1,700 locations in North America, excluding AMC theaters. The sing-along screenings have drawn enthusiastic crowds, with the film grossing an estimated $18 to $20 million during its theatrical weekend, potentially topping the U.S. box office temporarily. The film, produced by Sony Pictures Animation and featuring a K-pop girl group battling supernatural threats, has also achieved remarkable soundtrack success, including the Billboard Hot 100-topping song "Golden." Industry observers note that the theatrical release reflects a consumer desire for communal viewing experiences and challenges the notion that theaters are obsolete. Alongside theatrical expansion, Samsung partnered with Netflix to offer themed phone customizations inspired by the film, enhancing fan engagement beyond the screen. Despite Netflix's general reluctance to report box office figures, the event demonstrates a new model for streaming films leveraging theatrical events to boost visibility and audience connection.