LVMH Partners with Remo Ruffini on Moncler Stake

LVMH Moët Hennessy Louis Vuitton has acquired a 10% stake in Double R, the investment vehicle controlled by Moncler CEO Remo Ruffini, who currently holds approximately 15.8% of Moncler. This strategic partnership aims to bolster Ruffini's position as the largest shareholder of Moncler, allowing Double R to potentially increase its stake to 18.5% over the next 18 months with financial support from LVMH, which may also raise its stake in Double R to 22%. Following the announcement, shares of both LVMH and Moncler saw significant increases, reflecting investor confidence in the collaboration. LVMH's investment not only provides financial backing but also grants it influence in Moncler's governance, with rights to appoint board members. Ruffini, who has overseen Moncler's growth since its IPO in 2013, remains committed to leading the company amid this partnership. The deal underscores LVMH's confidence in Moncler's potential within the competitive luxury market, especially given its recent revenue growth despite industry challenges.