Big Brother Returns to ITV with Unprecedented Launch Twist for 25th Anniversary

Big Brother returns to ITV2 on September 28 for its 25th anniversary series, with hosts AJ Odudu and Will Best promising fans a show filled with "twists and turns galore." AJ teased that the launch episode will feature something "never been done before" on the program, describing it as "epic" and "iconic," though she declined to reveal further details. The series will run for seven weeks, offering more time for secret plans and unexpected developments, including the potential for surprising relationships, as seen in previous seasons where romances blossomed naturally among housemates. AJ expressed excitement about meeting the new contestants and highlighted her appreciation for diverse personalities, from bold and brave individuals to shy and mysterious ones. The hosts also addressed comparisons to ITV's dating show Love Island, emphasizing that Big Brother's romantic moments happen organically without orchestration. Overall, the upcoming series promises to deliver fresh and engaging content for both long-time fans and new viewers.