SoundCloud has launched the SoundCloud Store, allowing select Next Pro artists to design and sell exclusive merchandise while retaining 100% of the profits. The platform, which currently serves artists like Wiz Khalifa and Denzel Curry, incurs no upfront costs for creators, as all items are produced and shipped by SoundCloud. This initiative aims to enhance fan engagement and provide new revenue streams, especially for independent artists. The store is currently available in the U.S., Canada, and the European Union, with plans to expand to more regions and artists in the future. In addition to artist merchandise, the store features a SoundCloud-branded Essentials Collection. This move reflects SoundCloud's broader strategy to capitalize on superfans and enhance the artist-fan connection beyond streaming.