AJ Brown Boosts Book's Popularity During Game

During a recent NFL playoff game, Philadelphia Eagles wide receiver A.J. Brown was spotted reading the self-help book 'Inner Excellence' by Jim Murphy on the sidelines, which sparked significant media interest and went viral. Brown explained that he brings the book to every game to help him refocus and maintain mental clarity amid the intense pressures of football. Following the game, the book's sales skyrocketed, propelling it to the top of Amazon's best-seller list, a remarkable increase from its previous ranking. Eagles head coach Nick Sirianni supported Brown's reading habit, noting that players have different methods for mental preparation, which he fully encourages. Murphy expressed his excitement about the book's newfound popularity, highlighting its insights for athletes and anyone seeking personal growth. Despite Brown's modest performance in the game, his reading has resonated widely, showcasing a unique approach to mental preparation in sports.