Big Machine Label Group Celebrates 20 Years With Free Nashville Concert

Big Machine Label Group is celebrating its 20th anniversary with a free multi-artist concert called Big Machine 20 on August 29 in downtown Nashville, serving as the official kickoff for the Borchetta Bourbon Music City Grand Prix NTT INDYCAR Series Championship weekend. The event will feature performances by current roster artists including Riley Green, Brett Young, Sheryl Crow, and Preston Cooper, alongside past stars such as The Band Perry, RaeLynn, Danielle Peck, Danielle Bradbery, Jack Ingram, and Jimmy Wayne. The celebration also includes the fifth annual Freedom Friday event honoring military, police, fire, first responders, and frontline heroes, which drew 118,000 attendees last year. Founded by Scott Borchetta in 2005, Big Machine has sold more than 226 million albums and achieved 185 No. 1 songs, with a roster that includes Tim McGraw, Thomas Rhett, Lady A, and others. Borchetta emphasized the event as a thank you to Nashville and fans, highlighting the label's unexpected success and its advocacy for artists' rights, though Taylor Swift, a former Big Machine artist, is not part of the lineup. The concert will be a once-in-a-lifetime event celebrating two decades of chart-topping hits and genre-defining talent.