During his third presidential campaign, Donald Trump has launched a line of luxury watches branded with his name, including a high-end model priced at $100,000 featuring 122 diamonds and 18-karat gold. The collection also includes a more affordable 'Fight Fight Fight' model starting at $499, referencing a phrase he chanted after surviving an assassination attempt. The watches are sold through a paid licensing agreement and are not directly manufactured or distributed by Trump or his organization. This venture adds to other merchandise Trump has promoted, such as sneakers, silver coins, and bibles. Critics, including Democrats, have accused Trump of monetizing his campaign and focusing more on personal gain than public service.