Hyundai has officially announced its entry into endurance racing with a new LMDh prototype under its luxury Genesis brand, aiming to compete in both the World Endurance Championship (WEC) and IMSA championships. The announcement comes amid speculation regarding Hyundai's commitment to the World Rally Championship (WRC) beyond 2024. Hyundai's LMDh program, which is expected to debut in 2026, will be developed in partnership with French firm ORECA, known for building chassis for endurance racing. The initiative is part of Genesis's strategy to enhance its high-performance image and showcase advanced technology in a competitive environment. While specific details about the prototype and racing team are yet to be revealed, Hyundai is in discussions with potential established racing teams, including DAMS. This marks a significant shift for Hyundai, which has largely focused on rally and touring car racing since establishing its motorsport division in 2012.