Slate Auto Unveils $20,000 Electric Truck, Targets Tesla Market

Slate Auto, a startup backed by Jeff Bezos, has unveiled a compact, affordable electric pickup truck aimed at consumers seeking simplicity over high-tech features. The base model starts at around $20,000, with potential reductions through federal tax credits, and differentiates itself by forgoing modern tech like infotainment screens and power windows in favor of a back-to-basics, analog experience. The truck is highly customizable, allowing buyers to add features and accessories as desired, and can even convert from a pickup to a 5-seat SUV. Its design philosophy is intentionally 'anti-Tesla,' focusing on durability, driver engagement, and utility rather than digital innovation or autonomous driving. Slate Auto's approach directly contrasts with Tesla and other EV makers, targeting drivers who value traditional truck experiences but want the benefits of zero emissions. The first deliveries are expected by late 2026, and the company's Indiana-built vehicles have attracted $111 million in investment, signaling strong interest in this alternative vision for electric vehicles.