Apple's 'F1' Movie Gets Haptic Trailer, Early Praise

Apple is promoting its upcoming film 'F1 The Movie,' directed by Joseph Kosinski and starring Brad Pitt, with a global theatrical release scheduled for June 27, 2025. Inspired by Netflix's 'Drive to Survive,' the movie offers an immersive look at Formula 1 racing, using custom iPhone-based cameras to capture in-car footage. Early reviews have been positive, with Rotten Tomatoes scores between 78% and 83% and critics praising its action and authenticity. Apple CEO Tim Cook and Brad Pitt made surprise appearances at promotional events to highlight the film's technical achievements. Apple's marketing includes the world's first haptic-enabled trailer, enhancing the multisensory experience for viewers on iOS devices. The film is positioned as Apple's biggest theatrical bet, aiming to achieve blockbuster success and set a new standard for racing films.