Nintendo Launches 'My Mario' Line for 40th Anniversary

Nintendo has announced the 'My Mario' product line, aimed at preschoolers and young children, featuring toys, interactive books, plushies, apparel, and household items launching in Japan in August 2025 and internationally in 2026. The line includes innovative wooden blocks that function as amiibo, a free 'Hello, Mario!' app for Switch and mobile devices, and claymation animated shorts set to debut on YouTube. The wooden block set is expected to appeal to both children and collectors at a price of approximately $135. This move is part of Nintendo's strategy to expand its brand beyond gaming and into family life. Additionally, there are rumors of upcoming new content for 'Super Mario Bros. Wonder' and anticipation for the next Super Mario movie, scheduled for release in 2026. These initiatives coincide with the 40th anniversary of the Mario franchise.