Oklahoma City Thunder’s Shai Gilgeous-Alexander Launches Signature Converse Shoe

Oklahoma City Thunder star and NBA MVP Shai Gilgeous-Alexander has officially announced the release date for his first signature shoe with Converse, the Shai 001, marking the brand's first basketball signature since 2010. The limited edition 'Butter' colorway will debut globally on September 4, 2025, retailing for $130 via Converse.com, the Nike SNKRS app, and select retailers, including KITH and UNDEFEATED. Gilgeous-Alexander, who designed both the silhouette and his logo, wore the Shai 001 throughout his MVP and championship-winning season, making it a symbol of his breakout year. The shoe features a zippered shroud for customizable wear, Nike Zoom Air cushioning, and a versatile design intended for both on-court performance and off-court style. Additional colorways showcased by SGA during the playoffs are expected to roll out in the future, building anticipation among fans and sneaker enthusiasts. The launch underscores both Gilgeous-Alexander's emerging status as a global superstar and Converse's renewed commitment to the basketball market.