AI-Powered Scams Surge Ahead Of Amazon Prime Big Deal Days In Scotland

As Amazon's Prime Big Deal Days approach on October 7 and 8, shoppers in Scotland and beyond are being warned by Advice Direct Scotland to be vigilant against sophisticated scams. Criminals are exploiting the event to lure victims with fake deals through phishing emails, texts, and calls that often impersonate Amazon, claiming account issues such as temporary holds or expired payment methods to steal money and personal information. The rise of AI-powered scams, including those using natural language processing and AI-generated images, has made fraudulent messages more believable and harder to detect. Shoppers are advised to carefully verify websites for misspellings, avoid rushing into purchases, and use secure payment methods like credit cards or PayPal. Advice Direct Scotland encourages consumers to seek free, impartial advice if needed and to report suspicious activity via their ScamWatch tool. Overall, heightened caution is urged to protect against increasingly sophisticated fraud during this major shopping event.