Audemars Piguet Opens Luxury Watch Club in Manchester, St Barts, Seoul, Mexico City

Audemars Piguet, the Swiss luxury watchmaker known for models like the Royal Oak, is expanding its exclusive retail concept, AP House, to Manchester, marking its 23rd location worldwide. This private members’ club-style venue offers an alternative to conventional store-based retail, featuring luxurious interiors and a relaxed sales approach aimed at affluent clientele in the region. The Manchester AP House is located in a historic Georgian residence on King Street, attracting wealthy shoppers from nearby cities such as Glasgow, Liverpool, and Leeds. This concept reflects a broader trend in luxury retail, emphasizing exclusivity and experience over traditional shopping, with AP addressing the high demand and limited supply of its watches. The move coincides with Manchester's cultural resurgence and growing status as a luxury shopping destination. The article highlights the significant price points of AP's iconic watches, underscoring the exclusivity and prestige associated with the brand.