Philippe Guelton Named Global President of Canela Media

Philippe Guelton has been appointed as the global president of Canela Media, where he will spearhead the company's expansion in the U.S. and Latin America. Guelton, formerly the president of Crackle and chief revenue officer at Chicken Soup for the Soul Entertainment, brings extensive experience in the streaming and advertising sectors. Under his leadership, Canela Media aims to grow its digital service, Canela.TV, and enhance its content offerings, including the launch of a new lifestyle show and a proprietary advertising platform. Canela Media has already seen significant growth, with a 70% increase in scale for Canela.TV in 2024, and plans to unveil a loyalty program called Canela Rewards in 2025. Guelton expressed enthusiasm for contributing to the company's mission of delivering culturally relevant content to the Hispanic audience. Isabel Rafferty Zavala, co-founder and CEO of Canela Media, highlighted Guelton's expertise as vital for the company's next growth phase.