WWE Plans AI-Based Storytelling Led by New Creative Director

WWE has initiated a significant shift toward integrating artificial intelligence into its creative process, particularly in storytelling and video/graphics production, under the leadership of newly hired Senior Director of Creative Strategy Cyrus Kowsari. Introduced by Paul "Triple H" Levesque, Kowsari, a former Buzzfeed and ONE MMA producer, is tasked with leading this transition and also serving as a liaison to the White House amid Levesque's increased political duties. WWE has contracted with Writer AI, an AI platform trained on WWE content, but early storylines generated by the AI, such as a bizarre pitch involving Bobby Lashley as a wrestler obsessed with Japanese culture, have been described as "absurdly bad." Despite initial failures and skepticism about AI's understanding of wrestling's nuanced storytelling, there is internal belief that once technical issues are resolved, AI could significantly influence future creative directions. This development contrasts with WWE's traditionally praised human-led storytelling approach, which emphasizes complex, character-driven narratives. The move reflects broader industry trends and internal management changes that include concerns about potential staff layoffs due to AI integration.