Swiggy Launches 'Drops' Featuring Limited-Time Exclusive Dishes From Top Indian Chefs

Swiggy has launched 'Drops,' an innovative feature offering limited-edition, chef-curated dishes exclusively on its platform for a short time and in limited quantities. These exclusive recipes, created by popular chefs and cult-favorite restaurants such as Le15 Patisserie, Smash Guys, and Aubree, are available on a first-come, first-served basis, with users able to register interest and join waitlists via the app. Swiggy enhances excitement by sending reminders prior to each drop and promoting the events on social media, turning food ordering into a rare and engaging experience. The feature benefits restaurant partners by generating buzz, allowing them to test new recipes, and building stronger connections with their communities, with some reporting significant increases in orders during drops. Swiggy's Chief Business Officer, Sidharth Bhakoo, emphasized that Drops aims to transform food delivery into an exciting, culturally relevant experience marked by urgency and exclusivity. Overall, Drops creates a collectible, celebratory atmosphere around food, making it a fresh way for food lovers to engage with their favorite eateries and discover new culinary delights.