The Scotch whisky market is being invigorated by new distilleries like Daftmill and Lagg, which are offering innovative expressions while embracing traditional methods. Daftmill, a single estate farm distillery, utilizes barley grown on its own land, resulting in unique vintage releases such as the recently launched 2010 Cask Strength expression. Laphroaig, on the other hand, is celebrated for its rich heritage, with workers like Brian embodying a lineage deeply rooted in Islay's whisky-making tradition. Meanwhile, Crown Royal has introduced a new Single Malt Whisky, which aims to appeal to casual drinkers who seek a premium experience without the high price tag. The Balvenie has also launched 'A Collection of Curious Casks,' featuring two expressions available in retail, showcasing its craft of selecting rare casks. Lastly, the World of Whisky offers a unique investment opportunity for whisky connoisseurs to purchase and manage their own casks.