Africa Reconsiders Trade with Diaspora, Emphasizes Sustainable Investment

West Africa is at a pivotal moment to redefine its economic future, leveraging the African Continental Free Trade Area (AfCFTA) and digital transformation to foster cross-border trade, reduce costs, and encourage local value addition rather than reliance on raw commodity exports. The region's growth is further supported by innovative financial solutions and digital infrastructure investments, enabling broader participation in trade and deeper supply chains. At the same time, experts highlight that economic success in Africa cannot be measured by GDP alone, as conflict and infrastructure deficits impact job creation and social stability, particularly for the continent's youth. Sustainable trade also depends on the active involvement of the African Diaspora, whose financial and intellectual resources are vital for shaping inclusive economic policy and driving meaningful change. Initiatives like the ARDN’s Red Card Campaign exemplify how diaspora engagement can move from symbolism to impactful advocacy and policy reform. Together, these trends underscore the need for integrated strategies that prioritize local empowerment, digitalization, and collaborative partnerships for Africa’s economic resilience.