Bumble Appoints Kevin Cook CFO Amid Workforce Cuts, AI Focus

Bumble Inc. has initiated a significant transformation under the leadership of founder Whitney Wolfe Herd, focusing on operational restructuring, AI integration, and leadership changes. Kevin D. Cook, with over 30 years of financial and strategic experience including at Cloudera and Barracuda Networks, was appointed CFO effective August 12, 2025, to steer the company through its financial rebuilding and growth phases. Despite a 7% revenue decline in early 2025 and workforce reductions, Bumble posted better-than-expected second-quarter revenue of $248.2 million, signaling positive impacts from its turnaround strategy. However, the stock experienced a 12.6% decline following Cook's appointment as CEO later in August 2025, reflecting mixed investor sentiment and a hold consensus from analysts. Market forecasts are divided, with one-year price targets ranging from $5.00 to $8.00, while GuruFocus projects a substantial upside to $20.01 based on fair value estimates. Overall, Bumble is balancing short-term efficiency with long-term AI-driven innovation, aiming to restore investor confidence and sustainable growth.