Tinder CEO Plans App Revamp Targeting Gen Z Dating Shift

Tinder's new CEO, Spencer Rascoff, is aiming to transform the dating app's reputation from a casual hookup platform to one that better aligns with the preferences of Gen Z users, who reportedly engage less in hookups and alcohol consumption. Rascoff plans to introduce features such as "double dating," allowing pairs of friends to match with other pairs, to create a lower-pressure, more authentic dating experience. He emphasizes improving user safety, leveraging artificial intelligence, and focusing on quality matches over quantity, even if it means sacrificing short-term revenue. This strategic pivot comes as Tinder faces challenges with user frustration over fake profiles and bots, and Gen Z's shifting dating attitudes. Despite these efforts, Match Group's financials show slight declines in operating income and revenue guidance, while stock analysts hold a generally cautious "Hold" rating on the company. Rascoff's hands-on leadership reflects a commitment to adapt Tinder to evolving social behaviors and retain its relevance among younger users.