Women's Sports Set for Record Growth in Europe

Women's sports in Europe are experiencing unprecedented growth, with the UEFA Women's European Championship 2025 in Switzerland expected to break attendance records by surpassing 575,000 tickets sold. The tournament highlights players like Spain's Alexia Putellas and showcases the growing viability of professional women's soccer, supported by UEFA’s 'Unstoppable' strategy and increased investment. In addition to soccer, women's basketball is gaining major attention, with the FIBA Women's EuroBasket 2025 attracting prominent athletes and celebrities, reflecting wider cultural support. Media coverage and sponsorships are at record highs, leading to expanded grassroots programs and enhanced prize money across women's sports. The technical and athletic quality continues to improve, making events more entertaining and competitive. Overall, the surge in fan engagement and investment marks a new era for women's sports globally.