Paramount+ Lands Zuffa Rights, Leverages UFC Deal

Paramount+ will be the exclusive streaming home of Zuffa Boxing in the U.S., Canada and Latin America beginning January 2026 under a long-term media-rights agreement that will start with at least 12 cards in 2026 and plans to expand in later years, with select events potentially simulcast on CBS and other Paramount platforms. Zuffa Boxing is a new promotion formed by TKO Group in partnership with Saudi entertainment conglomerate Sela and is led by Dana White alongside HE Turki Alalshikh, Dr. Rakan Alharthy and WWE president Nick Khan. Financial terms were not disclosed, though some reports characterize the pact as a multiyear (five-year) arrangement. The deal follows Paramount’s larger seven-year, $7.7 billion distribution agreement for UFC events and signals a strategic push to make Paramount a dominant home for combat-sports content. Zuffa arrived off the high-profile Canelo Álvarez–Terence Crawford event and aims to reinvigorate boxing’s visibility and accessibility with regular premium cards for global audiences.