Patrick Schwarzenegger Stars In Fanatics Casino National Campaign

Fanatics Casino has launched a new advertising campaign titled 'Explained by Patrick Schwarzenegger,' expanding its successful 'Explained by' series into the online casino market. In the campaign, Schwarzenegger humorously explains FanCash Spins, a daily free-to-play game offering over $100,000 in rewards, while literally spinning himself, targeting slot players, the largest segment in U.S. online casinos. The campaign, created with Anomaly and OBB Media, runs across multiple platforms including television, digital video, streaming audio, and podcasts, aiming to enhance player experience and brand recognition. Fanatics Casino, part of Fanatics Betting and Gaming, offers a comprehensive range of games and recently expanded into four states with a $2 million FanCash giveaway. The company seeks to set new standards in innovation and rewards, with CMO Selena Kalavaria emphasizing the brand's goal to become the preferred choice for slot players. Schwarzenegger's playful involvement and the campaign’s multi-channel approach reflect Fanatics Casino's strategic push to engage and grow its audience in a competitive market.