BC Seniors Advocate Launches Ageism Survey

British Columbia's new Seniors Advocate is addressing ageism through a survey, highlighting issues like housing affordability, food security, and health care access faced by seniors. The Advocate aims to produce reports on these challenges, emphasizing that ageism is a socially accepted prejudice. Meanwhile, the Canada Pension Plan (CPP) has implemented significant updates to improve retirement benefits, with increased contributions set to enhance payouts for future retirees. Primetime Partners, a venture firm, is focusing on investing in services for older adults, recognizing their substantial purchasing power as the population ages. The senior living industry is experiencing positive growth despite public perception challenges, with organizations like HumanGood reporting strong performance. Additionally, the Just Group is working to support vulnerable pension scheme members, ensuring that those at risk receive necessary guidance and resources for retirement planning.