Edgar Bronfman Jr., heir to the Seagram fortune, is reportedly preparing a bid for Paramount Global, potentially sparking a bidding war against Skydance Media's accepted offer. Bronfman is in discussions with notable investors, including Fortress Investment Group and Roku, to back his proposal, which aims to acquire National Amusements, the Redstone family's controlling entity of Paramount. The current agreement with Skydance, valued at $8 billion, includes a 45-day 'go-shop' window for other bids, set to close soon. Bronfman's offer may present a more favorable deal for shareholders by avoiding the dilution expected from the Skydance merger. Paramount's stock has seen an increase of nearly 8% amid these developments, while the company recently announced significant job cuts and reported a substantial loss due to write-downs.