Apple Unveils Liquid Glass Design, AI Features at WWDC 2025

At Apple's 2025 Worldwide Developers Conference (WWDC), the company revealed a major design overhaul featuring a new translucent element called Liquid Glass, which adds a glass-like aesthetic to user interface components across Apple devices. Apple also announced a new naming convention for its software updates, switching from version numbers to year-based names, with the next iOS update named iOS 26. Despite the excitement, Apple faces significant technical and regulatory challenges, including delayed AI features that lag behind competitors like Google and Microsoft, ongoing scrutiny over App Store fees, and trade tensions with President Trump's threatened tariffs. Meanwhile, the conference highlighted a diverse set of global app and game winners in its design awards, showcasing innovation from countries including the US, India, China, and others. Additionally, the event featured a popular release of vintage-style merchandise inspired by Apple's original rainbow logo, which has marketing implications for companies seeking to leverage nostalgia in their branding. Overall, WWDC 2025 reflected both Apple's ambitious new design directions and the complex external pressures it must navigate.