Nine Secures Exclusive Ad Sales Deal for Max in Australia

Nine has secured the exclusive rights to sell advertising for Warner Bros. Discovery's Max streaming service in Australia, positioning itself prominently in the ad-supported streaming market. Max, launching on March 31, will feature a range of premium content, including HBO and Max Originals alongside popular Warner Bros. films. This partnership enables Nine to integrate Max's advertising inventory into its existing digital video strategy, enhancing offerings across its platforms, including 9Now and Stan Sport. WBD's GM for Australia and New Zealand, Michael Brooks, emphasized the significance of this collaboration, marking the first time WBD's content is consolidated in one platform in Australia. Nine's premium revenue strategy will leverage its advanced advertising technology to optimize ad sales for the new service. The announcement highlights Nine's commitment to providing innovative ad solutions while tapping into its extensive experience and strong relationships in the industry.