As the Paris 2024 Olympics kicked off, Eurosport launched an extensive broadcasting operation from the Hôtel Raphael, attracting attention with Olympic gymnast Nile Wilson's performances and coverage across 47 countries. Meanwhile, BBC's schedule changes to accommodate Olympic coverage angered loyal Breakfast viewers, leading to social media backlash against the abrupt truncation of their regular news segment. In a related shift, many viewers switched from BBC to Eurosport, drawn by presenter Laura Woods and her stylish presentation alongside Craig Doyle. Woods, who recently announced she is expecting a child, is set to lead Eurosport's coverage throughout the Games. Additionally, the opening ceremony featured a standout performance by Lady Gaga, who captivated the audience with her French rendition. The overall media landscape during the Olympics reflects a competitive environment as networks vie for viewer engagement.