Recent surveys reveal the impact of internet access in Indonesia's 3T areas on sectors such as tourism, education, and government, with 48.3% of respondents noting benefits in promoting tourism despite some skepticism about its significant effects. Meanwhile, the mobile app marketing industry is projected to reach $500 billion by 2028, with agencies urged to explore advertising on the open internet instead of relying solely on walled gardens. The integration of Supply-Side Platforms (SSP) and Demand-Side Platforms (DSP) is vital for optimizing online advertising, allowing seamless transactions between publishers and advertisers. Additionally, concerns are raised about the commercialization of the internet, where financial motives have led to sensational content and the rise of deceptive advertising practices. Tech giants are criticized for their role in creating filter bubbles and echo chambers, while generative AI has exacerbated issues with scams and low-quality content. Amid these challenges, there is a push for users to seek platforms that align with their values and promote decentralized systems to counteract monopolistic practices.