LIV Golf Secures Multi-Year Global Partnership with HSBC

LIV Golf has secured a multi-year global partnership with HSBC, designating the bank as its official international banking partner for the full 14-event season. HSBC will also sponsor two of LIV Golf’s teams: Bryson DeChambeau’s Crushers GC and the Majesticks GC, co-captained by Lee Westwood, Ian Poulter, and Henrik Stenson. The partnership, which kicks off at the LIV Golf Andalucía event in Spain, marks HSBC’s first financial sponsorship of LIV Golf, adding to the bank’s extensive legacy in golf sponsorships worldwide. Beyond team sponsorships, HSBC will present a new broadcast feature called '9 to Play' and support financial literacy initiatives, aiming to attract new audiences and grow the sport. LIV Golf CEO Scott O’Neil highlighted the collaboration’s potential to engage younger fans and connect through culture and innovation, while HSBC’s CEO Barry O’Byrne emphasized the bank’s commitment to opening opportunities in golf on and off the course. This deal follows LIV Golf’s ongoing expansion efforts and partnerships with other major companies like Qualcomm, Salesforce, and MGM Resorts.