Oreo Launches Limited-Edition Selena Gomez Horchata Cookies in Multiple Countries

Selena Gomez has collaborated with Oreo to create a limited-edition cookie inspired by horchata, a traditional drink from her childhood. The cookies feature chocolate-cinnamon flavored wafers with two layers of creme: one chocolate-cinnamon and the other sweetened condensed milk with cinnamon sugar, embodying a nostalgic and comforting flavor. Gomez was actively involved in the development, designing six unique embossments including one that spells out “Selenators” and a rare cookie featuring her signature, a first for Oreo. The release also supports mental health by donating a portion of proceeds to Gomez’s Rare Impact Fund, which aims to increase access to mental health services for young people globally. The cookies will be available for presale starting June 2 and will launch in U.S. retailers on June 9, with availability also planned in Canada, Brazil, Australia, and New Zealand. Oreo executives highlighted that this collaboration enhances the brand’s cultural relevance by connecting to Gomez’s heritage, fanbase, and music career.