Ford Renews Exclusive Kentucky Derby Partnership Through 2029

Churchill Downs Racetrack has renewed its partnership with Ford, naming it the exclusive automotive partner of the Kentucky Derby through 2029. As part of this multi-year agreement, Ford will enhance its brand presence by renaming the First Turn Club to the Ford First Turn Club and introducing interactive vehicle displays and luxury vehicle showcases at key locations around the racetrack. The partnership will also include branding on the Derby Starting Gate and other promotional activities throughout Derby Week. Ford's commitment to the local community and its long-standing relationship with Churchill Downs was highlighted by both companies during the announcement. This collaboration aims to provide an exceptional experience for fans and guests at one of America's premier sporting events. Ford's director of global marketing communications expressed excitement about continuing to support the Louisville community through this partnership.