Christina Aguilera Takes Over Grindr Notifications in US Ahead of Portola Festival
Christina Aguilera Takes Over Grindr Notifications in US Ahead of Portola Festival

Christina Aguilera Takes Over Grindr Notifications in US Ahead of Portola Festival

News summary

In a unique collaboration, Christina Aguilera is temporarily replacing Grindr’s iconic notification sound with the opening lyrics of her 1999 hit "Come On Over Baby (All I Want Is You)" for U.S. users from September 15 to 22. This promotional campaign coincides with Aguilera’s headlining performance at the Portola Music Festival in San Francisco on September 20. Grindr's senior vice president of brand marketing highlighted the move as a tribute to Aguilera’s enduring influence in queer pop culture, calling the swap a cultural statement beyond a mere promotional stunt. Aguilera expressed enthusiasm about the partnership, suggesting the new sound will add spice to celebrations both at the festival and beyond. Users with sound notifications enabled will hear Aguilera’s vocals automatically, and she will also feature prominently within the app and on Grindr’s social media during the campaign. The iconic 'bloop' sound will return after the promotion ends on September 22.

Story Coverage
Bias Distribution
100% Unrated
Information Sources
Coverage Details
Total News Sources
1
Left
0
Center
0
Right
0
Unrated
1
Last Updated
20 days ago
Bias Distribution
100% Unrated
Related News
Daily Index

Negative

29Serious

Neutral

Optimistic

Positive

Ask VT AI
Story Coverage
Subscribe

Stay in the know

Get the latest news, exclusive insights, and curated content delivered straight to your inbox.

Present

Gift Subscriptions

The perfect gift for understanding
news from all angles.

Related News
Recommended News