Apple TV+ Earns Record 81 Emmy Nominations Across 14 Series

Apple TV+ is poised for a significant moment at the upcoming Emmy Awards, having garnered a record 81 nominations across 14 programs, marking its strongest showing to date. Its sci-fi thriller Severance and Hollywood satire The Studio are frontrunners for best drama and best comedy, respectively, highlighting Apple's success in taking creative risks and attracting A-list talent. Creatives such as Seth Rogen and Ben Stiller praise Apple for granting considerable creative freedom and being less restrictive than expected, which has fostered innovative storytelling. Apple has substantially increased its investment in original programming to $4.9 billion this year, helping the streaming service grow to about 60 million subscribers and elevate its reputation in Hollywood. Industry insiders recognize Apple TV+ as a top destination due to its patience and high-quality content slate, with notable successes including the Oscar-winning movie Coda and the Brad Pitt film F1: The Movie. This approach has allowed Apple to build a bespoke library of programming and gain respect among producers, writers, and actors in the competitive streaming landscape.