Netflix Achieves Record Viewership with NFL Debut

Netflix's debut in live sports on Christmas Day achieved remarkable success, highlighted by Beyoncé's halftime performance during the Ravens-Texans game. The event, streamed across 200 countries, saw over a third of Netflix's global subscribers tune in, marking the platform's highest viewership for a live sports event to date. Despite some technical difficulties, particularly with audio during the national anthem, the broadcast of the doubleheader featuring the Chiefs-Steelers and Ravens-Texans games was well-received, with the Chiefs' victory solidifying their AFC No. 1 seed. The overwhelming interest prompted Netflix to announce a standalone special for Beyoncé’s performance, titled 'Beyoncé Bowl.' This successful venture into sports broadcasting comes as part of a $150 million, three-year deal, raising questions about Netflix's future ambitions in securing rights for major sports events. Overall, Netflix's performance has set a new standard in sports streaming, positioning it as a formidable player in the market.