Premier League Signs Microsoft for Five-Year AI, Cloud Partnership

The Premier League has announced a five-year strategic partnership with Microsoft, making the tech giant its official cloud and AI partner and replacing Oracle in that role. Central to the deal is the launch of the Premier League Companion, an AI-powered tool integrated into the league's new app and website, which uses Microsoft Copilot and Azure OpenAI to deliver personalized content, insights, and access to over 30 seasons of stats, 300,000 articles, and 9,000 videos. The partnership aims to revolutionize fan engagement by providing real-time match analysis, personalized recommendations, and multilingual support through text and audio translation. Microsoft AI will also enhance the Fantasy Premier League game, offering fans an AI assistant manager to optimize their teams. Beyond fan-facing features, Microsoft's technology will modernize the league's core digital infrastructure and operations, support broadcasters with new match insights, and boost organizational productivity. This collaboration is described as one of the most significant tech transformations in Premier League history, aiming to enrich the digital experience for 1.8 billion fans across 189 countries.