Premier League Signs Microsoft for Five-Year AI, Cloud Partnership
Premier League Signs Microsoft for Five-Year AI, Cloud Partnership

Premier League Signs Microsoft for Five-Year AI, Cloud Partnership

News summary

The Premier League has announced a five-year strategic partnership with Microsoft, making the tech giant its official cloud and AI partner and replacing Oracle in that role. Central to the deal is the launch of the Premier League Companion, an AI-powered tool integrated into the league's new app and website, which uses Microsoft Copilot and Azure OpenAI to deliver personalized content, insights, and access to over 30 seasons of stats, 300,000 articles, and 9,000 videos. The partnership aims to revolutionize fan engagement by providing real-time match analysis, personalized recommendations, and multilingual support through text and audio translation. Microsoft AI will also enhance the Fantasy Premier League game, offering fans an AI assistant manager to optimize their teams. Beyond fan-facing features, Microsoft's technology will modernize the league's core digital infrastructure and operations, support broadcasters with new match insights, and boost organizational productivity. This collaboration is described as one of the most significant tech transformations in Premier League history, aiming to enrich the digital experience for 1.8 billion fans across 189 countries.

Story Coverage
Bias Distribution
71% Left
Information Sources
b5604fbc-eed1-463f-8ea7-72fed5b9d8597d392afd-d4f4-486d-9bb9-fb451611397dc9756229-35f8-45f1-944f-b88de21be56edaae85f0-2883-42fc-b085-888140adf30d
+3
Left 71%
Center 29%
Coverage Details
Total News Sources
8
Left
5
Center
2
Right
0
Unrated
1
Last Updated
24 min ago
Bias Distribution
71% Left
Related News
Daily Index

Negative

26Serious

Neutral

Optimistic

Positive

Ask VT AI
Story Coverage
Subscribe

Stay in the know

Get the latest news, exclusive insights, and curated content delivered straight to your inbox.

Present

Gift Subscriptions

The perfect gift for understanding
news from all angles.

Related News
Recommended News