OpenAI Adds Instant Checkout for Etsy in ChatGPT

OpenAI launched Instant Checkout in ChatGPT for U.S. Free, Plus and Pro users, initially enabling single‑item purchases from Etsy sellers with support for more than a million Shopify merchants coming soon. The feature uses an open‑sourced Agentic Commerce Protocol developed with Stripe and lets users pay with Apple Pay, Google Pay, Stripe, or saved cards while orders are passed to merchants for fulfillment. OpenAI will take a small merchant fee on completed purchases, creating a new monetization channel for its roughly 700 million weekly users and potentially challenging search‑based advertising and traditional e‑commerce flows. Market observers linked the announcement to short‑term moves in related stocks and AI‑focused crypto tokens. Reporters and analysts flagged consumer‑protection issues such as clear consent and accidental purchases, and OpenAI says it plans to expand beyond single‑item purchases and roll out broader merchant and regional support over time.