AJ Pritchard Reveals Financial Struggles Amid Cost of Living Crisis

AJ Pritchard has revealed his financial struggles, expressing concern over public perceptions that he is a millionaire following his time on Strictly Come Dancing. The professional dancer, along with his brother Curtis, incurred significant debt during the COVID-19 pandemic when their planned dance tour was abruptly canceled. Despite having made good money from their reality TV careers, AJ emphasized that after taxes and expenses, their earnings are much lower than expected. He and Curtis made the ethical decision to continue paying their dancers despite not receiving salaries themselves, leading to a hefty VAT bill that they had to cover personally. AJ hopes that by sharing his experience, he can encourage more open discussions about financial hardships. He noted that many people are intrigued by wealth but often overlook the realities of maintaining financial stability in the entertainment industry.