Creators Use AI Interns to Cut Costs, Boost Creative Output

Artificial intelligence is increasingly integrated into creative industries, with Hollywood and marketing sectors leveraging AI to enhance efficiency and creativity. In Hollywood, AI architects like Minta Carlson at Moonvalley are fine-tuning models to support visual effects and animation, helping studios augment scenes while emphasizing the importance of human taste and critical judgment. Meanwhile, marketers are cautioned against using AI merely to speed up mediocre processes; experts argue that AI should be a collaborative creative partner to generate better ideas and personalized storytelling rather than just a cost-cutting tool. Companies like Kellanova are deploying AI-enabled solutions to analyze the effectiveness of creative assets, aiming to improve marketing impact and adjust agency relationships amid shrinking budgets. Digital content creators also utilize AI to streamline production tasks, often treating tools like ChatGPT as virtual assistants to save time and reduce the need for additional hires. Overall, AI presents both opportunities and challenges in creative fields, requiring thoughtful integration to maximize its potential beyond simple automation.