Hugo Boss Launches Recycling Company Eightyards

Hugo Boss has launched an independent company named Eightyards, dedicated to the recycling and reuse of surplus materials, as part of its commitment to sustainability. Set to begin operations in January 2025, Eightyards aims to facilitate the repurposing of materials into various industries beyond fashion. The company will be managed by Marketa Miltenberger and Placido Klitzke, both of whom were promoted from within Hugo Boss. This initiative aligns with Hugo Boss's broader goals of achieving climate neutrality by 2030 and making its entire value chain climate neutral by 2045. Additionally, the brand has invested in a 100 million-euro venture capital fund to support sustainable startups and technology in the fashion industry. Earlier this year, Hugo Boss also introduced a capsule collection made from HeiQ’s innovative fabric as part of its sustainability efforts.