AFC Bournemouth has announced a groundbreaking partnership with the WWE 2K video game series, becoming the first Premier League club to collaborate with the renowned franchise. This partnership will introduce AFC Bournemouth-themed content in WWE 2K24, which is available on multiple gaming platforms and is celebrated as the highest-rated game in the WWE series. Both Rob Mitchell, Commercial Director at AFC Bournemouth, and Bryce Yang, Senior Director at 2K, expressed enthusiasm for the collaboration, highlighting its potential to engage and entertain fans. While the specifics of the partnership remain unclear, it is expected to include several digital campaigns showcasing the immersive experience of WWE 2K24. This move follows a trend of sports collaborations in the gaming industry, with WWE previously partnering with other sports entities. Fans can anticipate the release of themed content in the coming weeks, with further updates provided through social media.