AI Reshapes Work, Marketing, and Management Globally

Artificial intelligence is rapidly transforming both the workforce and business operations worldwide. OpenAI estimates that AI could automate 50% of tasks for 19% of workers, posing risks of partial unemployment, especially in countries with routine-oriented jobs. In B2B marketing, AI-powered tools like ChatGPT and Google’s AI Overviews are disrupting traditional inbound strategies by enabling a 'zero-click' search era. Companies such as TCS are now focusing on targeted, use case-driven AI implementations that emphasize operational efficiency and cost savings. The automation of middle management roles is raising concerns about the erosion of human leadership, even as organizations seek operational benefits. Businesses are adapting to these changes by investing in talent development and forming strategic partnerships.