Ukrainian Businesses Shift Focus to Local Markets

Ukrainian businesses that emerged in Central Europe following Russia's 2022 invasion are evolving from catering primarily to fellow refugees to targeting local markets, with many planning to expand further westward. In Poland, the Ukrainian population has exceeded 1.5 million, and Ukrainian entrepreneurs opened one in ten new businesses in 2024. Notably, Andrii Halytskyi's Lviv Croissants has expanded to 12 shops in Poland and recently opened its first location in the Czech Republic, while Andriy Khudo's !FEST restaurant group has grown to 15 locations in Poland. Many businesses view Poland as a launchpad for broader access to European Union markets, seeking to understand local standards and regulations. This strategic shift not only contributes to the local economy but also enriches the cultural landscape of host countries. As they adapt, these businesses aim for sustainability beyond the refugee customer base.