New York Red Bulls Reach MLS Cup Final

Red Bull has successfully expanded its brand by investing in football, owning four clubs globally, including the notable RB Salzburg, which has dominated Austrian football and contributed significantly to the sport's development in the region. The New York Red Bulls, an original MLS team, have made an impressive run to the MLS Cup final for the first time since 2008, defeating higher-ranked teams under new manager Sandro Schwarz. This season, players like Emil Forsberg and top scorer Lewis Morgan have played pivotal roles, although they face a tough challenge against LA Galaxy, a seasoned contender in the league. The Galaxy will be missing key player Riqui Puig due to injury, impacting their chances. In January, Jurgen Klopp will embark on his new role overseeing Red Bull's global soccer operations, potentially influencing their American division and its clubs. Klopp's arrival signifies a new era for Red Bull, which is looking to enhance its football strategy across its franchises.