Danone Evian Lawsuit Dismissed Over Microplastics

Danone has successfully defended itself against a lawsuit alleging that its Evian water was falsely advertised as 'natural' despite containing microplastics. U.S. District Judge Thomas Durkin ruled that FDA regulations do not specifically mention microplastics in spring water, thus preventing claims of consumer law violations. The plaintiffs, who sought $5 million in damages, argued that Danone misled consumers into paying premium prices for Evian. However, the judge noted that as long as the water originates from a 'natural spring,' it can be labeled as such, regardless of its microplastic content. This case exposes regulatory gaps regarding product labeling and consumer expectations, highlighting the need for updated standards as environmental awareness grows. The ruling reflects broader challenges in the consumer goods market where transparency and accurate labeling are increasingly scrutinized.