YouTuber Mark Goldbridge Secures Live Bundesliga Rights UK

Mark Goldbridge, known off-screen as Brent Di Cesare, has become the first content creator to secure live broadcasting rights to a major European football league, with his YouTube channel That's Football set to stream 20 Bundesliga matches during the 2025-26 season. This groundbreaking deal allows Goldbridge and The Overlap, another YouTube channel featuring football personalities like Gary Neville and Roy Keane, to show Friday night Bundesliga games in watch-along formats, alongside the BBC and the league's own YouTube channel. The matches will be free-to-air, marking a shift from traditional broadcasting models and aiming to broaden fan engagement with German football in the UK. Meanwhile, Sky Sports retains exclusive Saturday evening rights, including high-profile fixtures such as Bayern Munich versus Borussia Dortmund, while Amazon Prime holds exclusive rights to Sunday matches, offering them on a pay-per-view basis. This innovative broadcasting approach follows the Deutsche Fussball Liga's (DFL) lucrative new domestic and international rights deals, positioning the Bundesliga competitively within the European football broadcasting market. Goldbridge's involvement highlights the growing influence of digital content creators in sports media, as his channel boasts over 1.38 million subscribers and significant financial success.